Why is Full-Service Brokerage House the most trending thing now?


With the onset of the online stock broking, there has been a drastic change in the trading habit among the investors which has further led to the alteration of the overall trading industry in India. Instead of buying and selling equities on an open outcry floor, traders are now trading from the convenience of their homes over the internet and receiving share certificates directly to their demat accounts. This incredible utility of online trading has triggered the growth of share trading in India and at the same time has increased the numbers of full service brokerage firms which are incessantly offering online broking services to the clients.

Needless to say, a large number of investors are now hiring the services of a full-service broking house instead of a discount broker owing to multiple advantages they offer. Let us here check why a full-service brokerage house is gaining an incessant popularity nowadays and has become the most trending thing.
Hiring the services of a full-service broking house does not simply mean paying to get your trades executed. Rather, it gives you the comfort and security of handholding by guiding you through the trading experience.

Offer advice and guidance: Unlike traditional brokers, the full-service broking firms give personal attention to the clients. They research the markets and evaluate the financial goals of the clients for offering suitable investment plans. The representatives of the companies usually correspond with the investors to understand their fiscal-objectives and risk-appetite and then make recommendations about stocks and funds accordingly.

Offer direct access to research: The least thing you can expect from a broker is a direct access to research reports, but not anymore now. Full-service brokerage firms provide their clients with a direct access to the stock market research and analysis for enabling them to get a clear view of investment strategies and accomplish wealth-building goals. 

Make investment decisions on your behalf: Believe it or not, a full-service brokerage house can even take decisions on behalf of the clients in regards to the investments. There are many traders and investors who do not like to be disturbed when it comes to making investment related decisions. They authorize the broking companies to make decisions for their accounts only after being sure about the choices.


These are perhaps some of the important factors due to which full-service brokerage houses have become the most trending thing now.

Comments